According to Mike Telesca, VP of Sales with Blation Media (www.blationmedia.com), using social media can energize your Search Engine Optimization efforts.
The goal of Search Engine Optimization, or SEO, is to use the resources available to get your website on the first page of Google and other search engines. More than 80% of the browsing public do not go past the first page when searching. Being listed on the first page when someone is looking for a particular keyword can have a profound impact on that business.
When you add social media such as Google Plus and Facebook to your SEO efforts, the extra juice provided may escalate you to the top. Of course, doing this can become complicated and confusing, so it is critical to know what you are doing or find someone who can help. I cannot over emphasize this point, that if you do not know what you are doing, you can actually hurt your ranking and your business. So it is critical to partner with knowledgeable firms like Blation Media.