“Meet Your Digital Twin: Ashray Malhotra Explains How Rephrase.ai is Redefining Video Content Creation”
In the bustling halls of CES 2023, the Guru of Geek, Marlo Anderson, met with an individual at the forefront of a technological revolution in video content creation – Ashray Malhotra from Rephrase.ai. Their discussion traversed the bounds of creativity and technology, illustrating the genesis and trajectory of AI-assisted video creation.
A Generative Leap in Video Production
Malhotra shared the inception story of Rephrase.ai, rooted in his experience making short films and understanding the challenges associated with professional video production. “We’ve made this generative AI text-to-video technology, where you can just input text as an input, and a professional-quality video of a person speaking comes out,” Malhotra explained. This AI model can create a digital copy of individuals, using just a small sample of video and voice recordings, a tool that practically abolishes the logistical hurdles of video production.
The Process: Simplicity Meets Sophistication
To create a digital avatar, one needs to provide just 5 to 10 minutes of footage, speaking anything in English. “Based on that footage, we are able to create your clone, and then you become one of the options onto the platform,” Malhotra noted. Despite the several-day setup process, the subsequent video creation is remarkably quick, ushering in an era of rapid, high-quality video production.
Success Stories: From Blogs to Cannes
Rephrase.ai has already proven to be a game-changer in various fields. Malhotra recounted how a major US publishing company leveraged the platform to convert blog content into video scripts, creating hundreds of videos daily, a feat previously unimaginable. Another case was Mondelez, an FMCG company that produced over a hundred thousand targeted video ads, winning the Cannes Platinum Award at the Cannes Ad Festival.
A Future with Digital Clones
Looking forward, Malhotra envisions a world where everyone has a digital clone, facilitating a communication revolution characterized by AI-generated video content. “What we’ve accomplished today, I think it’s fairly impressive, but there’s a long way to go for us to be able to create a billion people’s avatars and have everybody uses it,” he expressed, hinting at an expansive horizon of possibilities.
As we stand on the cusp of a new era of content creation, the insights shared by Ashray Malhotra underscore the transformative potential of AI in video production. The cutting-edge technology offered by Rephrase.ai is not just a tool but a canvas for creators to redefine the norms of video content creation. Dive deep into the full interview to explore the visionary outlook of a future shaped by AI-driven content creation.