What comes first, your company URL or your company name?

Branding can be confusing!Branding is so crucial in today’s digital world.  In fact, the digital brand is so critical that start ups will name their company based of the availability of the web address.  So what else can you do develop and promote your brand?

Jeff Binkley, founder of Brown Box Branding (www.brownboxbranding.com) states that sound advice can help you move around the Internet herd.  A company has to look at a functional website, search engine optimization, content management and much more.  These are things that a company needs to consider when developing their online brand.

So I ask you, what come first?  You company URL or your company name,