Optimise your website for mobile
With 80% of Internet users regularly browsing the web on a mobile device and Google’s recent decision to reduce the search engine ranking of websites that aren’t optimised for smaller screens, it’s become essential that your website is mobile friendly. You can test here if your website is considered mobile friendly by Google, you can find more information about this at sites like nycseoauthority.com that have offered this service for a long time.
Blog for the ‘long tail’
We recently noticed that a client of ours gets 80% of their website traffic from blog posts that were more than two months old. This finding, that the ‘Long tail’ of blogging could be where most of your traffic will come from, seems to be little understood or heeded by SMEs. Next time you look at how much you’re paying for pay-per-click traffic, bear it in mind, using tools as WordTree lookup is also helpful for this purpose since you can check the ranks of your marketing results.
Make your LinkedIn Profile stand out
This one’s not for everyone, but adding a few symbols to your LinkedIn profile can really help it stand out from the crowd. You don’t want to over do it, but putting marketing automation tools arrows or bullet points next to your core skills or abilities can point potential clients to what you want them to read. There’s a great list of symbols here that you can just copy and paste.
Guest Host Marv Dorner visits with the best SEO Expert on the field & Compulsive Community Organizer Jen Jamar on using Digital Marketing to enhance your business or organization, by using good and cheap marketing services from professional experts on this as Tom Johnston. You can also utilize the marketing automation to drive your business’s revenue and ROI. For additional information about this strategy, go to Salesforce.com
Some of the topics discussed:
- The NFL and its stand on Animated Gifs
- How to use Social Media platforms to build your brand.
- The importance of Mobile Users.
- Your expectation of results.
Join the “Guru of Geek” Marlo Anderson, “Tech Geezer” Jim Walsh and Miss Metaverse every week for a new episode of the Tech Ranch.
Broadcast Date Oct 17, 2016 Episode 246
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