Hassle Free Tea Time with Bru

Co-founder, Bodgan Krinitchko with Marlo Anderson at CES 2022

Marlo: One of the challenges for tea lovers is the length of time a lot of times it takes to make tea. Well, I’m visiting with Bogdan, here he is with a company called Bru out of Switzerland, of course known for hot chocolate, right? And maybe other chocolate things, but I think you might be known for tea in the future. So tell me a little bit about what you got going on here.

Bodgan: Yeah, thanks for having us here. At Bru we are about to simplifying the tea bagging process, but without changing it. So it’s still a traditional tea making process— the tea steeps in the machine, but we totally automated. We remove all the hassle that you have you make it a manual way by using a kettle or something like that

Marlo: We were watching you earlier, you were actually measuring tea and putting it into like a metal cup exactly that went in. So tell talk about that process a little bit

Bodgan: So what you saw is basically a seed  is the seed the whole city. So and the machine takes care of all the other parameters. So the steeping time, the water amount, the water temperature, and it also adds consistency to the whole tea preparation

Marlo: and I can use any tea I want?

Bodgan: That’s exactly the point. So we don’t want to force the user to use only one specific tea found in capsules. We just want to provide a tool that simplifies the process. So you can use any tea loose leaf tea tea and tea bag, so you can use fresh herbs just put it in the machine, press the button, and the perfect drink will be prepared.

Marlo: Right. So while we were talking now, this was actually steeping tea. And here we go.

Bodgan: Now it’s serving the tea. And now also, if you want to add convenience into the tea preparation, you need to solve the cleaning problem and we solve that with some patented technology that we’re using here. So patent granted, not just applied. Granted patent very strong and we made just a black tea. Now if you want to make another tea, the only thing that you need to do is actually just take like open the lid and remove this brewing chamber. That’s it. You don’t need to clean the machine or anything. Just change it out and make another cup of tea.

Marlo: So is this available on the market already?

Bodgan: With data pre sold or like a crowdfunding preset campaign… We plan to launch in a couple of months. We are right now in the certification stage. So yeah, in a couple of months, it will be available in the stores.

Marlo: Congratulations on all that. Fantastic. So this is your “Guru of Geek” Marlo Anderson at CES 2022.

Co-founder, Bodgan Krinitchko shows us the first ever automated tea machine. Our “Guru of Geek” Marlo Anderson gets a closer look of Bru at CES 2022!

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